Experience building products and growing businesses

I’ve owned nine-figure P&Ls, built marketplaces from the ground up, and led product teams through growth, acquisition, and the adoption of AI. My work connects product strategy with commercial performance, experimentation, and the way teams execute.

Selected results

Restoring growth in a $100M+ business

At BOLD, I owned product strategy, P&L, and the roadmap for a multi-brand digital business. By focusing investment across acquisition, retention, and monetization, I helped return the business to double-digit year-over-year growth after a flat growth period.

Turning AI capabilities into revenue

At BOLD, I led the launch of AI capabilities that generated $10M+ in incremental revenue, representing about 40% of new revenue for the year. Decision-support and personalization workflows drew on more than 20 years of domain expertise, with 85% acceptance of AI-generated recommendations.

Building a marketplace through acquisition

As founding product leader at SERVIZ, I defined the product vision and operating model, helping scale the marketplace to 37 markets before its acquisition by Frontdoor. The platform supported more than 5,000 vendors and 30,000 technicians across scheduling, routing, payments, and marketplace operations.

Career experience

BOLD

VP Product / General Manager · August 2022–March 2026

Led product strategy, business performance, and team operations for a $100M+ HRTech and career services business serving millions of users globally. Alongside the growth and AI work above, I established an experimentation program running 80–100 tests annually, producing a 165% conversion-rate improvement and a 200% click-through-rate lift.

I scaled product and design from 8 to more than 30 people across the U.S., Poland, and India, and worked with the CEO and executive team on pricing, go-to-market alignment, and board-level performance reviews.

Frontdoor / American Home Shield

VP Product Management · February 2019–July 2022

Led product strategy for digital service commerce and member experience, helping scale a platform from approximately $5M to more than $150M in annual revenue.

Working across all 50 states, I helped embed compliance into the customer experience while improving booking rates by 25%, achieving 65% conversion in key flows, and increasing average ticket fourfold in targeted programs. I also supported the integration of SERVIZ through technology assessment, roadmap consolidation, and platform integration planning.

SERVIZ

Founding Product Leader · January 2016–January 2019

Built a two-sided home services marketplace and B2B/B2C software platform from zero, helping it reach 37 markets before acquisition by Frontdoor. My responsibilities included product vision, the operating model, B2B SaaS pricing and packaging, and P&L accountability alongside roughly $5M per month in performance marketing.

Mattel

Executive Producer / Director of Production · July 2009–January 2014

Led digital platform modernization, ecommerce, and engagement products across 174 platforms, 24 brands, and 24 languages. I owned a $5M annual P&L and led a 65-person cross-functional team working within COPPA and international privacy constraints.

Earlier experience

At The Electric Sheep Company, I served as Senior Producer / Head of Partnerships from 2007 to 2009, co-invented a virtual-world advertising tracking platform, and produced more than 30 live events and campaigns.

As co-founder of kar120 Studios from 2000 to 2007, I built ecommerce platforms and operational software for small and midsize businesses.

Current client sectors

Today, my consulting work spans HRTech, Healthcare, Real Estate, InsurTech, and AdTech. Individual consulting clients remain confidential.